More on the death of PR
Attention PR people! Your days are numbered! GET SMART OR GET A NEW JOB. Another terrible call this morning prompts me to write again on this topic. A PR person called me to pitch a meeting with her client and didn't know anything about me as a writer or blogger, who I might write for, or why I might be interested in her client. She was simply dialing for dollars. PLEASE, at least know something about me and what I write about before you call me! As I pointed out to her, without knowing the basic facts, she might be wasting my time and her clients time. Of course, since she gets paid by the hour by here client, her time isn't wasted... which is the problem here!!
A quick roundup -- Andy Ambramson has a great (long!) post entitled "Ted's Right And I Have The Answer" (blush) In which he, fairly, makes the point that journalism is broken also. Yes, it is a two way street and we all need to evolve a new model. Andy's comments are a good start.
Jeff Pulver has a good post announcing a briefing for PR people to be held on March 14th -- hey Jeff, want some help on the messaging?
And Tom Foremski has another great post about killing the press release... These two issues -- press releases and press cold calls -- are tightly linked in my book and both need to be solved. Let's figure this out folks!!