Blame Canada?
It's pretty clear by now that there's a fight going on in the VoIP playing field.
On one side, you've got the big US telcos, the rapidly consolidating spawn of Ma Bell. On the other, you've got, of all companies, Big Blue and Cisco.
Here's the point. RBOCs desperately want to cling to their existing infrastructures, their existing business models, and the idea that if you use the wire, you pay a toll.
IBM and Cisco, on the other hand, want to sell equipment, software and services. They don't care about the pipe, tolls, or anything else. They are not the RBOCs friends.
Now, this bit from Canada, where Bell Canada, independent from the RBOCs since 1956, is acting as a VoIP evangelist.
Bell Canada recently landed a deal with one of its existing customers, the Royal Bank of Canada, under which it will convert 8,400 of the bank's phone lines to VoIP lines. The story, according to the Globe and Mail is that the RBC, like other businesses are swapping out to IP because of cost savings and new applications offered by this brave new world. Bully for them. The important point here is that Bell Canada is behaving sensibly, rather than out of arrogance or a sense of entitlement.
They see the new technology and the benefits it provides, they aren't operating from some walled-city mentality, and they would prefer to embrace the future, rather than fight it tooth and nail.
That's a significantly different tack than what we typically see in the states, and it's rather refreshing.
Here's a big telco saying, okay, we see the benefit to our customers, and rather than combat what's coming, we embrace it, and while we're at it, we'll make a profit.
Seems the Baby Bells could take a cue, and perhaps a clue, from their cousin to the north
0 Comments:
Post a Comment
<< Home