Welcome Back Ma Bell

During my podcast with VoIP Magazine's Bryan Richard at the VON conference a month ago I suggested that SBC would take the AT&T name once the merger was complete. It looks like I was right. Andy Abramson was right as well. Gee, we should put our heads together and make a few more prediction :-)

At the end of the trading day, SBC will be announcing their new logo and trading symbol:

At close, the new company will unveil a fresh, new logo. After completion of the merger, the transition to the new brand will be heavily promoted with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives. At close, the company will also announce the stock market ticker symbol it intends to use.

During that same podcast I also predicted that SBC's (err.. AT&T's) next target would be BellSouth. They already co-own Cingular...