Say what?

Here's a collection of interesting datapoints, brought to us by our friends at ZDNet.

It seems, per a Telegeography survey of 1,500 U.S. broadband subscribing households, that 30% of them have never heard of voice-over-IP (VoIP) telephone service.
Secondly, over half of the online households said they'd happily subscribe to a flat-rate VoIP service if it cost $30 a month.

Clearly the RBOCs and their ilk already knew this, which explains the pricepoint for AT&T's CallVantage VoIP service, and MCI's Neighborhood Broadband service,which was quietly launched in June.

The same survey also found 2.7 million US VOIP subscribers nationwide in Q2 2005, compared with just 440,000 in Q2 2004. The revenue generated from consumer VoIP services rang in at $220 million, but TeleGeography is bullish on the future, forecasting annual VoIP revenue hitting $3 billion by 2007.

So, we have price sensitivity, and a massive consumer education challenge, and a bright future if the survey proves to be indicative of the actual market space.