WiMAX vs. 3G?

The competitive threat to entrenched wireless spectrum owners is mounting with a new report out that suggests that WiMAX will take 40% of the broadband wireless market by 2009, according to a report just out from TelecomView and discussed in John Walko's EETimes article today.

But its not quite clear why the analyst firm chose the title "...WiMAX will horn in on 3G Data Market..." for their press release given that the analyst, Bob Larribeau, is quoted in Walko's article as saying:

In fact, the business case for WiMAX, in particular, is close to that for wireline DSL, which makes it an excellent broadband technology alternative.

So which is it? Is WiMAX a competitor to 3G? or DSL? Or do the analysts really know?